A for Athlete


For over 35 years, Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality.

Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler , Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer. It is a trait that has distinguished Arena throughout its history, as it continues to define trends and set standards to this day.

With its international headquarters in Tolentino , Italy (also known as ITA) Flag of Italy, the Arena brand has a presence in 103 countries around the globe. With direct representation through wholly-owned subsidiaries in Italy, France, Germany, and the United States, the group also employs a network of qualified business partners in 86 countries, while the Japan-based Descente Group owns and manages the brand in 11 countries of the Far East.

Arena has commercial subsidiaries in Italy, France, Germany, and the U.S., and also operates through a global network of distributors and licensees. The Arena brand is present in 106 countries worldwide, of which 95 are directly managed by the Arena Group (five through commercial subsidiaries and 90 through distributors and licensees), while in the Far East (11 countries) the brand is owned and managed by the Descente Group. 

The company’s ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, i ncluding governing bodies, national federations, athletes and clubs. For more information, please visit: http://www.arenausa.com andwww.arenapowerskin.com

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