Background[edit | edit source]

BHAG is “Big Hairy Audacious Goal”

Insights[edit | edit source]

In Built to Last: Successful Habits of Visionary Companies (book), Jim Collins and Jerry Porras created an acronym called BHAG. It stands for “Big Hairy Audacious Goal” and they defined it as, “..an audacious 10-to-30-year goal to progress toward an envisioned future....

A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines."

A BHAG is the best synonym for business vision, and it’s what you’ll need to create if you want to rally others to your cause (and if you want to inspire co-founders, employees, partners, contractors, customers, and fans to join you on your mission). It takes your mission and brings it down to earth, turning it into a practical but ambitious statement for how your company will change the world over a fixed period of time.

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