A for Athlete
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Background

  • slogan and t-shirt company founded by two brothers
  • We have plenty of 'trauma centers.' How about some 'play centers.'
  • Sponsoring festivals and teaching leaders about play.

Insights

Life works its way away from play.

Links

  • Feature on NBC's Today Show on July 29, 2008

Details

  • sponsoring WORLD'S GREATEST BACKYARD ATHLETE COMPETITION
  • Life is good Kids Foundation
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