In her book Pride: The Secrets of Success (First Mariner, 2016, p. xii), professor of psychology Jessica Tracy writes:
"Pride is what kick-starts the career of all people who find a way to do something they care about or that fills their lives with meaning.
"The desire to feel pride is one of the most motivational forces propelling human achievement, creation, and innovation [and] is at least partly responsible for many of our species' greatest successes."
Now, I have no objection to pride, providing you don't overdo it and turn into an egomaniac or a braggart.
Further, I think being proud of what you produce makes it more enjoyable, motivates you to always do your best, and gives you a greater sense of satisfaction with your work or avocation.
But, although I take pride in my work, for me pride is NOT the key motivation to do it well or be productive.
My top motivators are as follows:
1--To get good results for my clients so they not only are happy with the finished product, but also make more money with the promotion I wrote for them.
2--Related to #1, to write a promotion that outperforms the current control.
3--To earn enough money to give my family a comfortable lifestyle that is free of money worries.
4--For the intellectual stimulation of learning new things virtually every day.
5--To establish business relationships with clients and other people whom I enjoy communicating with.
6--To drive more sales for my clients so more people can enjoy the benefits their superior products deliver.
7--To avoid boredom.
8--To work at home and thereby avoid commuting and traffic.
9--To do what I want to do, when I want to do it.
10--For pure fun and enjoyment. Writing is my work, and happily, writing is also my favorite thing to do in the world.
It seems to me that much of what pride does is inflate one's ego.
I don't believe I have a big ego, and I intend to keep it that way.