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Boston Celtics use Ubuntu as a team slogan in championship 2007-08 season[]

Source: Dave Zirin and Violence in Soccer-editorial-Zirin

The Boston Celtics have adopted the South African word ubuntu as a team slogan this season (2008). It means unity, interconnectedness and literally, "we are who we are through others." There is a terrible irony that ubuntu is currently being embraced in Boston while South Africa has recently seen a viral spread of ethnic violence--the utter negation of ubuntu. Black South Africans, living in terrible poverty, have killed nearly sixty people and driven tens of thousands from their homes for simply being foreigners.