Sport Surf Shops[edit | edit source]

Part of the internet is about marketing, sales, transactions and even digital delivery of goods and services. Welcome to the Shops subsection of this site. Plenty of information can be found within this area of the site, and many of the offerings can be delivered to you FREE of CHARGE. Please explore and discover.

Shops Navigation[edit | edit source]

Introduction to the Shops[edit | edit source]

  • Hub Pages for Links
  • Various Catalog Offerings
  • Consumer Information
  • Vendors, Merchants, Inventors, and Commercial Information


Introduction[edit | edit source]

Shoppers, lurkers, visitors and invited guests can find a wide-range of goods and services within the pages of the Sport Surf Shops. There are lots of free things, some items are even sold on a barter system. Links here can send you to all sorts of transaction destinations -- plus a few cutting-edge services are deployed within our network. The product line-up spans from the simple digital sign-up forms for getting your own guestbook or mentions on the Scoreboards all the way to the high-end value added Stadium Servers with content augment subscriptions geared for sale to publishers and consumer-resale corporations.

Open for Business[edit | edit source]

Operators are standing by, encryption technologies are plugged in and waiting for you order. Calls, faxes, and on-line orders are all possibilities. Security is in place and a highlight feature that is being re-sold to others merchants.


Resale Opportunities for Merchants[edit | edit source]

The main focus of the Shops is to serve as an umbrella organization and accommodate your products, services and content. The hosts providers have a few products put into the marketplace for resale, but the main concentration is for marketplace teamwork and cooperation.

For better understanding of this site's organization, notice the relationships among of commerce-type activities within the general-content-locations; the shops hub pages; and the shops.

Sidewalk Commerce Happens Outside the Shops[edit | edit source]

This umbrella organization has a structure that spans many different levels of participation for the prospective merchants. Prospecting, homesteading, sponsorship, and other intelligent-communication methods are a welcomed addition to the surf experience within the limits set-forth. Go to the <A HREF="../HELP/">Help</A> and <A HREF="../HELP/WELCOME/">Welcome</A> section to examine the <A HREF="../HELP/WELCOME/commercialism.html">Commercialism FAQ</A> for further details. Many people can conduct business services and activities at this site without ever needing to utilize the actual Sport Surf Shops. A great way to promote your business services might could include the opening of your own forum or joining one of the existing discussions in an official role as a moderator.


The Shops Hub Pages Are More Supervised[edit | edit source]

The hub pages for the Sport Surf Shops play a middle ground between dorm content and the controlled and secure areas within the stores and catalogs. The hub pages are on the threshold to the shops and the shops' managers have different expectations for the shops' hub pages.

Exits Are Clearly Marked[edit | edit source]

Clients might notice one feature found within the Shops Hub Pages -- exit link dialogs and click-through counters. As a client leaves the Sport Surf Shops via any of the shops hub pages, a little JavaScript dialog box pops into view with a message. Furthermore, our webmasters know how many web-based clients have clicked and left the Sport Surf Shops for other internet locations.

The Sport Surf Shops Are Secure[edit | edit source]

Security is in place for transactions here. Encryption and technology are used as well as some other features to build trust. For example, if a re-sell product isn't in stock and ready to ship to you by our warehouse and order center, then that product is taken out of the database catalog and orders are not accepted here. You can't buy vaporware here and nothing is "drop-shipped" from third parties. Items are in our warehouse(s) before they are put into the order-center desk.

Stages of Deployment for Net Commerce Transactions[edit | edit source]

A Winning Team of Developers and Vendors[edit | edit source]

If you have content, goods or services that could be resold within the Sport Surf Shops, please examine the various options that have been constructed for you. You can sell your items over the internet within the Sport Surf Shops umbrella organization. This next section introduces you to the various options. Links are provided to take you to the expanded details.

The Shops' managers and its contracted agents make a team of service providers. This team is second to none. As you examine these solutions, understand that everything you desire can be provided. Solutions can be built either within this framework or on a consulting basis from within this team. Our solutions step from the very basic to the most complex systems ever deployed.

The simple offerings found within the framework are cutting-edge, affordable and greatly exceed many of the offerings ever put forth by the typical ISPs around the world. Elegant, cutting-edge, stream-lined and clever solutions can be leveraged to maximize your organization's position in the marketplace.

Customization, consulting and plenty of value added support measures can all be obtained in the line-up of services at the higher ends of the spectrum. The Sport Surf product line goes to the top end of the spectrum. Plenty of the most creative, cutting-edge developers on the internet today are functioning in support role capacities with these operations. These individuals, consultants, developers, trainers and programmers eagerly await your inquiries.

The truth of the matter is that the top-flight solutions are not part of the Sport Surf business -- rather these solutions can be built by the same team of developer's already assembled for Sport Surf. Players on the Sport Surf team can be introduced to you, and they can solve your high-performance/high-tech/high-customization needs for sure.

Calling and using these consultants is like drafting Michael Jordan for your basketball team. It is a no brainer. If the base-line offerings fall short of the scope of your expectations, you are strongly encouraged to use our team for custom solutions.


Baseline Framework for the Sport Surf Shops[edit | edit source]

The framework for the Sport Surf Shops is a crafted formula reached after years of internal development with great cooperation from these cutting-edge service providers. This framework has been constructed to maximize value, performance, confidence and security. Customization, one-to-one support and training are NOT part of the framework design for the base-line offering of services. However, highly detailed documents with step-by-step instructions, plenty of pre-flight opportunities for testing and an extensive generalized help/self-help forums have been diligently constructed for you.

The Shops framework gives you and your products wide-reaching market exposure, controlled pre-sales informational delivery, on-line catalog placements, options for secure transactions, expansive notification process, up to the moment editing with remote control, system's supervision, back-end support with order-center assistance, follow-up mechanics and even product satisfaction surveys. On an outsourced basis, the Sport Surf Shops provide everything from start to finish for product creators. The Sport Surf Shops also plays a consumer-advocate and traffic delivery role by holding a middle position between the vendors and the customers.

The weakness of the Shops framework revolves around its structure. Steel doesn't bend. Vendors need to stay within the set confines of the shop. Vendors need to read the manuals. Vendors need to test, learn and master the technologies associated with the shops. The framework for vendor participation is strict in-terms of operations too. The accountability and operations practices are extensive, and any expectations result in termination of services and other messy liability penalties.

For example, products need to be in the warehouse on a consignment basis before they are made active in the on-line catalogs.


Range of Merchant Catalog Services from most basic to most advanced[edit | edit source]
  • List one item within a shared catalog
  • List multiple items within a shared catalog
  • List your items with an exclusive catalog on a shared Sport Surf Server
  • Utilize WebCatalog and PCS with shared hosting of an exclusive catalog
  • Utilize WebCatalog and PCS for exclusive catalog on co-located server


  • Utilize WebCatalog software from PCS on your own server and bandwidth
  • Utilize the Sandlot Server Bundle from Sport Surf
  • Utilize the Stadium Server Bundle from Sport Surf
  • Utilize the consultant team obtained here for custom work



Range of Merchant Digital Delivery Services from most basic to most advanced[edit | edit source]

When you say a PCS mall if you mean virtual hosting here we are ramping that up and we can talk about reselling space... I think you will like the structure... If you are talking about people going directly into our store... I am not thrilled about charging others products on my merchant account...

As for the virtual hosting - I am still coming up with a stock package A and package B for the template design using WebCatalog, but these prices are ready...


WebCatalog - Shared Hosting

  • $350/month (6 month and 12 month plans)
  • $150 setup fee
  • will do domain registration for you but they pay the internic fee.
  • This is a shared WebCatlog and a shared server - you are just renting.
  • Template package is additional.
  • 1 gigabyte per month of traffic.
  • Each additional gigabytes of traffic is $50.
  • Machine access is via SiteEdit Pro only. 10 email accounts.
  • Optional - for an additional $50/month you can have acces to a shared SSL.
  • Optional - for an additional $25/month you can have access to a local phone call ananlog line for automatic credit card authorization.

Co-Location services

  • Co-Located (Mac or NT) $250/month (6 month and 12 month plans)
  • $200 setup fee
  • will do domain registration for them but they pay the internic fee.
  • Will do the SSL certificate registration for $50 (they pay the Verisign fee).
  • 2 gigabytes per month of traffic. Each additional gigabytes of traffic is $50.
  • Local phone call access for automatic commerce. Machine access is at their discretion and their expense for setup time.
  • No on site setup by customer - ie they can't come here and do the setup themselves.
  • They can ship the box configured, but we have to do the TCP setup obviously.

    As a reseller, if you close the sales you get 20% of all consulting that we do for the client 15% of the setup 5% of the ongoing hosting Jay Van Vark Pacific Coast Software 11770 Bernardo Plaza Court Suite 462
    San Diego, CA 92128
    619.675.1106 http://www.pacific-coast.com > However, the real things that we are striving do is offer a clear pathway that takes a client from nothing -- to getting our Sandlot Server/Stadium Server. 1. enter into my mall (begin to sell a couple products via the net in shared mall space) 2. upgrade into a co-hosting deal like you have just outlined (upgrade to one's own catalog) #2b is some other flavor with co-location at PCS. 3. upgrade into one's own server with one's own software. (upgrade to product bundle sale) #3 is a sale to PCS. 4. upgrade to a SportSurf created bundle (Sandlot Server or Stadium Server) #4 is a sale to our organization that is a Value-Added bundle - includes PCS titles too. Steps #2 and #3 fit into the PCS domain mostly. My sports mall is at the very bottom and my bundle sales are at the very top. In the days ahead I'll open up a new area at my WWW site called: Sport Surf Shops. I'll send you all the URL soon for your approval.

    Catalog Hosting Options[edit | edit source]

    Considerations for the implementation of your catalog in our Proving Ground Site This Sanctioned Support Site runs in harmony with Pacific-Coast Software - the developers of Web Catalog

    The first and second quarter of 1997 brings plenty of newcomers to the catalog/commerce marketplace. But Pacific-Coast Software has been operating in this realm for more than two years. When you consider the advantages of Web Catalog version 2.0 -- you'll see why all the internet-insiders know PCS as the marketplace leader.

    Give the edge to PCS's Web Catalog when you consider its turn-key, low cost, completely self contained package.

    [edit | edit source]

    The webmasters of the world who have downloaded, constructed and conduct commerce on the net with WebCatalog have nothing but high-praise for the software program. Web Catalog appeared on the marketplace as a Macintosh CGI solution - but now the program runs along with NT and Macintosh Web Servers.

    Just as the software package is considered turn-key, low-cost and completely self-contained -- so to are the new offerings that are being shared with this Proving Ground Site. Webmasters should get the Web Catalog software and run their new catalogs on their own hardware and bandwidth. But this site further extends the turn-key mission and can act as a link to getting you and your company up-to-speed on the internet with catalog services in the short-term. Let's use an incubator approach for your on-line catalog that will put you in-closer contact with the developers, consultants and trusted service providers who have already solved the net-catalog puzzle.

    The developers at Pacific-Coast Software have been doing a lot of "commerce site consulting" and have put up many new sites. They are available for hire today as they have been in the past. Or, you might consider this streamlined Proving Ground solution until you can bridge the larger challenge of bringing your whole catalog operation in-house or into the inner-workings of your local ISP. Some of you might like to test the waters with a full-blown catalog site for a period of time before you have to shoulder the whole burden of its construction and hour-to-hour operation. Welcome to the world of the Web Catalog Proving Ground -- a Sanctioned Support Site jointly offered in association with the developers of Web Catalog -- Pacific-Coast Software.

    With the on-line catalog market growing at such an amazing rate, there are going to be more and more offerings. All the developers are pushing for your attention and leveraging your best feature sets against one another. One of the goals of this Web Catalog Proving Ground is to make for the simplest, cheapest, most streamlined solution ever imagined. You've discovered an unbeatable offer that can't be matched by anyone. Please follow along as we give you all the details you'll need to know and understand regarding the Web Catalog Proving Ground.

    Commerce is becoming more crouded, but that's because more people are asking for it and we're really starting to benefit from that. Thanks.

    Here is a head's up message for you all to consider at PCS. This company had a news release - perhaps you saw it this week - for FileMaker Pro to UNIX solution.

    They don't seem to have a product yet - but are offing a service. This could be a bit of an example for what we should do with WebCatalog and a mall set-up. Have you gotten any further along with that project? I think I might have a decent new solution for you if you are worried about putting up the WebCatalog mall and offending some of the ISP-type customers. I'm building a listing of services that will form a Sanctioned-Support-Site service to developers. This would be a perfect umbrella for the operation of the WebCatalog Mall with PCS's blessing and/or leadership as we are going to host a "proving ground" center. With the proving ground folks will be able to get their catalog on-line easily and quickly with our server(s) and bandwidth - but it would be for a 6-month period. Then we'd want to move them out of the incubator and into the whole ownership of the product. Anyway - just touching base with you again. Check out some of the following info. Let me know if and how interested you still are in plans of this nature. Looks like there is a big jam of new players in this catalog marketplace -- eeeks.

    Mark Rauterkus

    more[edit | edit source]

    Catalog Hosting Options Considerations for the implementation of your catalog in our Proving Ground Site This Sanctioned Support Site runs in harmony with Pacific-Coast Software - the developers of Web Catalog

    The first and second quarter of 1997 brings plenty of newcomers to the catalog/commerce marketplace. But Pacific-Coast Software has been operating in this realm for more than two years. When you consider the advantages of Web Catalog version 2.0 -- you'll see why all the internet-insiders know PCS as the marketplace leader. Give the edge to PCS's Web Catalog when you consider its turn-key, low cost, completely self contained package.

    The webmasters of the world who have downloaded, constructed and conduct commerce on the net with WebCatalog have nothing but high-praise for the software program. Web Catalog appeared on the marketplace as a Macintosh CGI solution - but now the program runs along with NT and Macintosh Web Servers.

    Just as the software package is considered turn-key, low-cost and completely self-contained -- so to are the new offerings that are being shared with this Proving Ground Site. Webmasters should get the Web Catalog software and run their new catalogs on their own hardware and bandwidth. But this site further extends the turn-key mission and can act as a link to getting you and your company up-to-speed on the internet with catalog services in the short-term. Let's use an incubator approach for your on-line catalog that will put you in-closer contact with the developers, consultants and trusted service providers who have already solved the net-catalog puzzle.

    The developers at Pacific-Coast Software have been doing a lot of "commerce site consulting" and have put up many new sites. They are available for hire today as they have been in the past. Or, you might consider this streamlined Proving Ground solution until you can bridge the larger challenge of bringing your whole catalog operation in-house or into the inner-workings of your local ISP. Some of you might like to test the waters with a full-blown catalog site for a period of time before you have to shoulder the whole burden of its construction and hour-to-hour operation. Welcome to the world of the Web Catalog Proving Ground -- a Sanctioned Support Site jointly offered in association with the developers of Web Catalog -- Pacific-Coast Software.

    With the on-line catalog market growing at such an amazing rate, there are more and more players coming out of the woods to take your business. All the developers are pushing for your attention and leveraging their best feature sets against one another. Well, we wish they were spending more time in feature comparisons. Plenty of the games are being waged with corporation hype tactics. One of the goals of this Web Catalog Proving Ground is to make for the simplest, cheapest, most streamlined solution ever imagined. We'll prove to your that our feature-set is unmatched and is functioning just as we promised. You've discovered an unbeatable offer that can't be matched by anyone. Please follow along as we give you all the details you'll need to know and understand regarding the Web Catalog Proving Ground.

    The PCS guys are publishers with shipping product and not just a group of on-line consultants.

    Please allow us one other transgression before we get into the nitty-gritty details of the Proving Ground. As you undoubtable explore your options in this quest for a high-performance catalog, look to see the pathway to the marketplace that the others have taken. Most of the competitors have been in the business of web-catalog consulting and customized construction. These types of programmers have built their businesses with a history of site development for their leading handful of customers. Hundreds of catalogs are up on the net now that can't be cloned, duplicated, re-engineered and transitioned to the next hundred customers. More often than not these catalog offerings are totally customized and meeting the needs of their clients -- but they are not necessarily mobile, well documented, feature-rich, flexible, intuitive to new staff members, and being aggressively updated.

    What happens when the next version of NT or Open Transport breaks the catalog? What is going to happen when the HTTP standard goes to 1.1? Or, worse yet, what happens when the cost of development for your internet-hosted catalog is four times the gross sales amount of all net transactions for the next year? Eeeks -- be certain to address some of the hard issues before you make your first installment payment.


    Well, back to this Proving Ground offer and the solution for a few enlightened associates.

    Mauled by the Malls The Mall "Hay-Days" have come and gone on the internet. Back in 95 and 96 these Internet Malls were going to be the pie-in-the-sky answers to making your fortunes on the internet -- while you sleep. Right. The Mall scene has been pronounced dead on arrival. This industry has put a fork in the whole mall concept quite a while ago. Well, Pacific-Coast Software never went to the "malls" when the malls were hip. Clever insiders always understood that a successful internet commerce solution would entail a site that offered value, service and smooth consumer to merchant interactions that thrived on its own merits. Consumers on the net are not interested in thrown their hard-earned money at you just because you are next to some other storefront in a mall setting. The whole load of promises for mall traffic and increased consumer confidence just didn't pan out. When Malls Were In - Pacific Coast Was Out!

    Now that Malls are Out - Pacific Coast Goes In!

    Sure! You can go ahead and call this the Pacific-Coast Mall. The title isn't that flattering. This mall is a Proving Ground. Your results are going to be -- yours. Screw the Mall. This whole endeavor of putting your site up on the net in a Web Catalog Proving Ground is for you to open up an opportunity for you to make money -- while Pacific-Coast and our sponsors have thrown caution to the wind and are banking on the long-term pay-off when you one-day transition your company's catalog operation out of the "Proving Grounds" and onto its own. We are here to show you a viable solution -- one that we feel certain is the very best solution -- one one day we want you to be the proud owners and operators of your full-blown, self-sufficient Web Catalog.

    Now a word from our other Sponsors.... A number of aggressive ISPs have been quietly converting their own customers into Web Catalog Merchant Sites. These ISPs are represented here and are some of the very best customers Pacific-Coast Software has ever hoped to satisfy. One-day in the future as you migrate your catalog site to its own home -- you might find excellent results by teaming up with one of these value-added providers. Most of these ISPs have their own stable internet connections and can offer plenty of hardware, networking and software skills that might never match up to what you are willing to bring in-house. A viable pathway out of the Proving Ground can be straight to one of these ISPs.

    The crew of workers at these ISPs as well as a host of other internet consultants are lurking on these pages all the time. We give and trade referrals and hope you see the necessary depth of available and competent operators. These listings of outside resources should put your mind at ease.

    There is no "perfect umbrella" for the organization of related web commerce information. We hope that you utilize our Proving Ground forums, chats and leads to your best advantage -- and to get you into your own Web Catalog solution. Once you've made your purchase decisions and are operational -- a whole other set of discussions and topics are going to be available to you. The Web Catalog List-Server has been operational for some time now, and most of the content from that list has been filtered and re-organized for easier consumption when you're interested.

    Buzz Words to Further Expose:

    connectivity announcement as in just in the process of 'Productizing' the technology we have developed for connectivity -- may or may not be for Web Catalogs.

    Then there are the "want-a-be commerce consultants." These folks are just waiting for the biggest corporations on the internet (the likes of Claris, Microsoft, IBM, Oracle) to come out with their "turn-key" catalog solutions. Have you seen email requests that go like this: "One way in which you might be able to speed up the process is by sending a message to ENTER BIG COMPANY NAME HERE on our behalf stating your interest in the product, pricing and availability. The easiest and fastest way to get your message read is to go to and fill out the suggestion form.

    Sorry that we are not pulling any punches. But any consultant on the net today who is worth his or her weight has considered the whole notion of conducting commerce.

    For now, we offer the next best thing to the product. A STELLAR SERVICE, one in which you can be AS INVOLVED as you wish. You create and update the content. If you like, you create and update the graphics. We work the magic of giving your Web site(s) the fastest performing searchable, secure online storefront/catalog for the Web today.

    We are more than happy to talk to you about our service at this time. It would mean providing you and/or your customers with a way to continue to use your old, existing, out-of-date software (or any other database for that matter) to collect and maintain the data. We'd provide the online catalog solution which could be a link from the Web Site you create for your client--the URL would still contain their domain name so the link would actually be invisible. For example, the Apple Developer Catalog we did for Apple Computer is actually just that--a link from their Web Site. The URL for the catalog is http://www.devcatalog.apple.com

    The key here is that you (or your client) would continue to update your online catalog with the old cruddy software. You can update it as often as you like--it's as simple as sending a special merge file to a designated FTP location on our server. You check out the update, you like it, the change goes live.

    Our development environment also provides you with a number of other benefits such as the ability to add, change or delete product pictures and general text as often as you wish.

    A generic description of a FileMaker based, Cuesta-built catalog follows:

    The Cuesta OpenPages, Catalog System

    Cuesta Technologies delivers state-of the art World Wide Web catalogs and sites for Internet commerce. Our mission is to help our customers increase sales and profits by making their products available to new and expanding markets through the latest Internet technologies.

    Cuesta specializes in creating customized online catalogs and order processing systems. We help our clients reach their customers easily and inexpensively through the World Wide Web.

    Features of the OpenPages Catalog System:

    • Database engine with full text and multiple category searching and browsing
    • Fully customizable "look and feel"
    • Easy to use interface
    • Superior Internet performance
    • Exclusive Web-database design easily handles thousands of products
    • Automated online ordering with secure transaction processing
    • Customized Web page displays based on user action or profile
    • Visitor traffic, preferences and profile reporting
    • Fast, easy content management and updating

    Superior Online Performance. Your on-line catalog is tuned for optimal performance on the Web. Catalog pages are dynamically generated, allowing them to handle thousands of products quickly and easily. Each page is designed to feature product-specific components, including specifications, pictures and descriptions. In addition, our unique system allows for easy maintenance and updating of the catalog by your non-technical staff as often as you wish.

    Unique Interface Design. Each on-line catalog we build is designed by specialists in human interface design and includes attractive, easy-to-use displays with built-in navigational features so your customers can quickly find their way around your Web site. Users can request to see products with specific features, or simply browse the entire catalog at their leisure. Your customers will enjoy using our electronic "shopping bag" feature which allows them to keep track of products they are considering for purchase as they browse the catalog.

    I look forward to speaking with you.

    Laurie Swiryn


    Laurie Swiryn - Laurie@cuesta.com Cuesta Technologies, LLC http://www.cuesta.com Award-Winning Commercial Web Sites Phone: 415 833-7920 FAX: 415 833-7927 445 Sherman Ave., Suite U, Palo Alto, CA 94306

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